Milestone desired to create such a game after realizing that although they specialized in sim racers that was a 'niche of the niche' and the racing genre itself was quite crowded with lead game designer, Federico Cardini telling Polygon 'could we make a game to the level of, I don’t know, Gran Turismo? Technically speaking, yes. The game was developed by Italian developer Milestone, the company behind the MotoGP games and the Ride series, and marks the first console game based around the property since 2013 Milestone pitched the idea to Mattel in 2018 although they didn't expect them to take up the offer. The game supports up to 12 players in an online session, though players can also compete with another player in a local split-screen multiplayer mode.

The game also features a career mode, a time trial, and a track editor. 66 different cars were available at launch.

The vehicles featured in the game can be extensively customized. In the game, the player assumes control of vehicles from the Hot Wheels franchise, and races against other opponents in miniature tracks set in various everyday locations and environments, such as a garage, kitchen, and bedroom. Hot Wheels Unleashed is a racing game played from a third-person perspective.

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